No Suits. No Investors. No Bull.

We built Herban Cowboy from nothing — no safety net, no corporate backing, no slick playbook.

Just two people, a busted car, and a mission:
Make better products for men. Stand for something real.

We didn’t take the easy path.
No private equity. No outside investors.
Every dollar earned went right back in — into better ingredients, better packaging, and a better way of doing business.

No jets. No boardrooms. No espresso machine.
Just long days, late nights, and a relentless belief that clean, ethical, American-made products matter.

We started doing this before it was cool to talk about sustainability, cruelty-free formulas, or clean ingredients. We didn’t follow a trend — we helped kick the damn door open.

We’ve driven hundreds of thousands of miles across the country to get this into stores, meet customers face to face, and show people that better products don’t have to come at the cost of your values.

We believe in timeless quality over quick wins.
In showing up, year after year — not just for the sale, but for the mission.

Two and a half decades later, we’re still pushing forward.

Still family owned. Still independent.
Still pushing this industry to be better — because someone has to.

If you're here, you probably believe in better too.
And we’re damn proud to have you with us.

Thanks for being part of the ride.

— Luke & Lisa