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True West Cologne

Rated 4.6 (44)

HAPPY CUSTOMERS

$49.99

$39.99

#1 BEST-SELLING COLOGNE

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$39.99 USD

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$69.99 USD

A Tribute to Rugged Simplicity.


One spray of True West and suddenly you’re in her kitchen, shirt off, fixing things that weren’t even broke. Sharp citrus, slow burn — the kind of scent that starts with a smirk and ends in a mess.

Enhanced with Plant-Powered Ingredients

Bergamot, Vetiver, Nutmeg

Our tablets are perfectly portioned – meaning you get the right amount every time. And our dry formulation allows us to use less harmful ingredients while still protecting your teeth.

Our tablets are perfectly portioned – meaning you get the right amount every time. And our dry formulation allows us to use less harmful ingredients while still protecting your teeth.

Better-for-You-Formulations

The top of a toothpaste tube can transfer bacteria from your partner’s or family member’s brush to your mouth. Our Bits stop the spread and are a more hygienic (and fun!) way to brush your teeth.

The top of a toothpaste tube can transfer bacteria from your partner’s or family member’s brush to your mouth. Our Bits stop the spread and are a more hygienic (and fun!) way to brush your teeth.

Hello, Better Hygiene

Our Toothpaste Bits leave less mess in your sink, are travel-friendly and being infinitely refillable with no plastic tube, they’re better for our earth and oceans too.

Our Toothpaste Bits leave less mess in your sink, are travel-friendly and being infinitely refillable with no plastic tube, they’re better for our earth and oceans too.

Sink, Suitcase and Sea-Friendly

The Herban Cowboy Difference:

Where grit meets green.


We’re not your average grooming brand—we’re the collision of rugged tradition and modern conscience. Powered by plants, driven by purpose, and proudly independent, Herban Cowboy was made for those who ride their own trail.


No shortcuts. No apologies.

WE'RE FEATURED IN

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