4.2 • 1,769 Reviews
A Tribute to Rugged Simplicity.
True West captures the spirit of the untamed frontier — where strength is quiet and authenticity runs deep.
Bright notes of bitter orange and bergamot open the fragrance with sharp clarity, while rich vetiver and warm nutmeg settle into a bold, earthy base.
The result is a clean, masculine scent — timeless, grounded, and unmistakably real.
Crafted with essential oils. True West is more than a fragrance. It's a way of life.
Enhanced with Essential Oils
Formulated by Fine Fragrance Chemists
Concentrated Formula
No Animal Testing
Travel-Friendly
Giftable
WHAT'S INCLUDED:
1 x 1.7 fl oz True West Cologne
PLANT-POWERED INGREDIENTS:
True West Cologne: Bergamot, Cedarwood, Elemi, Mandarin Red, Patchouli, Peppercorn, Vetiver
How to Use
1
Shower first.
Cologne over funk? Don’t do it. Be fresh, not funky.
2
Spray smart.
1–2 spritzes. Neck, wrist, maybe chest. Not a full-body marinade.
3
Walk through it, don’t bathe in it.
If there’s a visible cloud, abort mission. This isn’t bug spray.
4
Let it settle.
Good things take a second.
Let the scent do its thing.
5
Own the compliments.
“You smell good.” Say thanks. Or smirk. Just don’t say “I know.”
Our tablets are perfectly portioned – meaning you get the right amount every time. And our dry formulation allows us to use less harmful ingredients while still protecting your teeth.
Our tablets are perfectly portioned – meaning you get the right amount every time. And our dry formulation allows us to use less harmful ingredients while still protecting your teeth.
Better-for-You-Formulations
The top of a toothpaste tube can transfer bacteria from your partner’s or family member’s brush to your mouth. Our Bits stop the spread and are a more hygienic (and fun!) way to brush your teeth.
The top of a toothpaste tube can transfer bacteria from your partner’s or family member’s brush to your mouth. Our Bits stop the spread and are a more hygienic (and fun!) way to brush your teeth.
Hello, Better Hygiene
Our Toothpaste Bits leave less mess in your sink, are travel-friendly and being infinitely refillable with no plastic tube, they’re better for our earth and oceans too.
Our Toothpaste Bits leave less mess in your sink, are travel-friendly and being infinitely refillable with no plastic tube, they’re better for our earth and oceans too.
Sink, Suitcase and Sea-Friendly
The Herban Cowboy Difference:
Where grit meets green.
We’re not your average grooming brand—we’re the collision of rugged tradition and modern conscience. Powered by plants, driven by purpose, and proudly independent, Herban Cowboy was made for those who ride their own trail.
No shortcuts. No apologies.
WE'RE FEATURED IN
Don't Just Take Our Word For It
“My Everyday Cologne
Absolutely exactly the smell I was looking for and my wife loves it also this will be my everyday after work cologne
-Ferrante
“Long Lasting”
It absolutely has to be added to your collection! It is long-lasting and on par with the majority of luxury colognes in quality.
-Shaazi D.
“Worth a Try!”
This smells like a knock off of sauvage and I don't mean that in a bad way. It smells great and lasts for several hours, definitely worth a try at the right price if you are into fresh sauvage-like frags.
-Mr. President
“Wife Loves It”
My wife really liked the smell. A little goes a very long way with this cologne. The smell also lasted all day from about 11 AM until bedtime.
-Jason M.
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